Designed Rich media expandable ads for the Theatrical release of He's Just Not That Into You. Banners feature full frame video integrated with the flash animation, as well as gallery, video clip and synopsis.

Created a campaign to re-acquaint the users with the books and previous movie they most likely heard about or read but probably didn't remember the characters since it was a number of years ago. The strategy was build a banner that featured all the characters and had a section dedicated to each one.

Created an ad campaign that broke through the clutter and featured real video clips of Underdog that was shot on green screen and composited in flash to fly over the key art background from the film. Five location variations were done to provide fresh creative on sites that Disney bought roadblocks on. The expandable ads featured the trailer, TV spot, bloopers, gallery, icons, live ticket widget and a fully interactive game where the user pilots Underdog to avoid buildings in order to rescue those in peril.

Work Done: Creative and Art Direction

Created a rich media expandable ad campaign to promote the film and capture the magic of the film. Each ad featured the trailer, TV spot, image gallery, concept gallery, game promo page, and Disney’s live ticket widget.

Work Done: Creative Direction

360° Ad Campaign – worked with print and AV to develop a congruent ad campaign that crossed over TV, print and web. Conceptualized and designed rich media expandable ads that mimicked the carousel navigation from the Disney.com site, which allowed users to see four different clips of video to entice them to visit the all new Disney.com while retaining the strong branding of requested characters and looks and feel of the site.

Work Done: Creative and Art Direction